Ziiki Media was built on the belief that creativity can move people, shape culture, and open new possibilities for the music industry.
Named after the Swahili word for music, muziki, Ziiki keeps music at our heartbeat — the foundation of our identity and the rhythm that drives everything we create.
Across Africa and India, we collaborate with creators, rights holders, and partners involved in content aggregation, digital content creation, boutique label services, music distribution, and audio-visual production. Our work spans recorded music, publishing, merchandising, and video, reflecting our commitment to storytelling in all forms.
As entertainment continues to evolve through digital innovation, we stay focused on agile operations and future-ready platforms that support creators and expand their global reach. And because music naturally bridges cultures, we champion stories that connect audiences in meaningful ways.
Ziiki Media is home to diverse creative voices and a growing ecosystem shaping the next chapter of global entertainment.
We are Ziiki Media.
Ziiki Media operates across four key regions, with teams on the ground and services tailored to each local music landscape. Our cross-border presence enables us to spark international collaborations, unlock new opportunities, and scale digital marketing and distribution strategies that resonate globally.
With on-ground representatives in Kenya and Tanzania, and active operations in Uganda, Ziiki has played a pivotal role in bringing East African music to the global stage. Our collaborations with major telecom providers such as Safaricom and Vodacom strengthen regional distribution and expand international reach, helping East African creators grow across multiple digital platforms.
Our teams in Lagos, Nigeria and Accra, Ghana are deeply connected to the heart of West Africa’s entertainment ecosystem. As the epicentre of Afrobeats and a powerhouse of global music consumption, the region drives culture worldwide. Ziiki supports creators through content production, digital distribution, and marketing strategies that elevate West African talent globally. Key telecom partners include MTN and Vodafone.
Headquartered regionally in Sandton, South Africa, Ziiki operates a fully equipped recording studio that anchors our SADC activities. With additional teams in Lusaka, Zambia, we collaborate closely with artists, labels, and entertainment partners to scale professional music production, digital distribution, and creative marketing solutions. Telecom partnerships with MTN and Vodacom enhance our multi-platform content rollout across Southern Africa.
Ziiki’s representatives in Delhi and Chandigarh work across a wide range of genres and languages. Our devotional division partners with spiritual and motivational leaders to grow their audiences across digital platforms, while our secular music team supports musicians and entertainers in amplifying their reach through content creation, digital distribution, and strategic promotional planning.
Ziiki Media’s success is shaped by the passion, vision, and expertise of our leadership team. With decades of combined experience across entertainment, digital marketing, content production, and the global music industry, our people are united by a single mission: to empower creators and build systems that help content reach its full potential.
Arun leads Ziiki Media with over three decades of experience across Africa’s entertainment, telecommunications, and digital content industries. Before joining Ziiki, he served as CEO & Managing Director of Spice VAS Africa, where he pioneered digital entertainment platforms and large-scale content services in key markets including Nigeria, Ghana, Kenya, South Africa, and Zambia.
At Ziiki Media, Arun drives the company’s strategic vision, overseeing our growth in music distribution, content production, and digital marketing across multiple regions. His expertise in mobile entertainment, telecom partnerships, and market expansion strengthens Ziiki’s position as a leading platform for creators seeking global reach. Under his leadership, Ziiki continues to shape the future of the African music and entertainment ecosystem.
With a background in chemical engineering, information technology, and over a decade of experience in entertainment, telecommunications, and digital media, Abhi drives operational excellence across Ziiki Media’s multi-regional footprint.
As VP of Operations, he maintains key relationships with recording studios, creators, digital distribution platforms, and telecom operators, ensuring seamless execution across all content and music delivery pipelines. Abhi’s strategic oversight helps optimise workflows, scale operational capacity, and strengthen Ziiki’s position as a leading provider of digital entertainment and music distribution services.
His work ensures that creators and partners can engage audiences effectively and consistently across Africa and global digital platforms.
Ashish is the financial architect behind Ziiki Media’s expansion across the music, entertainment, and digital content sectors. With over a decade of experience in finance, accounting, and taxation across South Asia and Africa, he plays a central role in ensuring the company’s long-term sustainability.
Working closely with the CEO, Ashish develops financial strategies that support Ziiki’s work in music distribution, content creation, digital marketing, and telecom-linked entertainment services. His expertise strengthens forecasting, resource allocation, and financial governance, ensuring Ziiki remains a resilient and forward-thinking player in the global entertainment landscape.
Yash is a music business strategist with experience across artist development, distribution, and go-to-market strategy in global and emerging markets. He brings a commercially grounded, internationally informed perspective to how music labels and artists build sustainable growth.
Having worked across Africa, the Middle East, South Asia and APAC, Yash partners with senior stakeholders, artist leadership, and cross-functional teams to shape strategies that strengthen release performance, expand audience reach, and unlock diversified revenue streams. He contributes to setting strategic direction, evaluating new opportunities, and building scalable operating models for music businesses, while ensuring that growth initiatives are disciplined, data-informed, and aligned with the evolving global music landscape.
Shraddha Sharma plays a crucial role in safeguarding Ziiki Media’s intellectual property, content rights, and business operations. Based in India, she oversees legal structures across music distribution, content licensing, digital platforms, and commercial partnerships, ensuring compliance with global entertainment and media standards.
Before joining Ziiki in 2019, Shraddha spent seven years specialising in intellectual property law and commercial agreements, making her instrumental in designing legal frameworks that protect creators, recording studios, and content partners. Her expertise strengthens Ziiki Media’s ability to build strategic licensing deals, royalty structures, and rights-management systems that support long-term growth in the music and entertainment industry.